Why work for apple retail series#

Since Apple is both a manufacturer or goods and a retailer, the company will make money if someone spends an hour playing with an iMac in an Apple store but then buyвЂ™s one from Best Buy instead.

The idea of Apple stores as a tangible Apple experience has another unique twist that would have been stifled by sales staff paid on commission: Apple doesnвЂ™t need its customers to buy products from its retail stores to make money. Commissions, it was also thought, would foster employee competition, which would undermine camaraderie. The idea was that such incentives would work against the companyвЂ™s primary goals - finding customers the right products, rather than the most expensive ones, and establishing long-term rapport with the brand. The Times acknowledges this just once thanks to the comments of former Apple retail executive Denyelle Bruno.ДЄt Apple, the decision not to offer commissions was made, Ms. Paying commissions and encouraging competition through compensation is antithetical to that creating that experience. Apple chose not to do that because doing so would have delivered a fundamentally different customer experience than the one envisioned by Steve Jobs вЂ“ a fact that the NY Times chose not to explore in any real depth. The only way for things to shake out that way and remain fair would be if Apple offered performance-based awards or commissions.

That's because there are difficult challenges. Sixty hour weeks are typical, and that's perhaps on the low side. The underlying sentiment is that if a retail employee sells so much hardware, he should earn more because he is contributing to AppleвЂ™s vast revenues. Working for Apple involves a lot of hard work. The primary issue that the Times brings up with regard to Apple retail stores is that employees can sell thousands upon thousands of dollars worth of Apple products and still earn a relatively modest wage. Like the other pieces, this one targets Apple specifically and ignores the range of Apple competitors that employ similar practices. As with previous articles in the series, this one focuses on legitimate concerns about the American economy in an age of globalization. This installment focused on AppleвЂ™s retail stores.

Why work for apple retail series#

Following widespread closures of Apple stores during the height of the pandemic in 2020, the company reopened its retail stores earlier this year, with mask requirements in place.Over the weekend, The NY Times posted another investigative piece in its iEconomy series that about Apple. Some Apple employees pushed back strongly against the hybrid model, writing in an internal letter to Cook that they wanted a more flexible policy that allowed anyone who wanted to work from home to do so.ДЄpple didnвЂ™t immediately reply to a request from The Verge for more details on the companyвЂ™s office return. Some employees may be asked to come into the office four or five days a week if their roles require more time in the office.Д¬ook first announced the hybrid work model in June, when the company was planning a September return to offices that was moved back to October, then January, and now, to February.

TheyвЂ™ll be able to work from home on Wednesdays and Fridays. The pilot will start workers at one or two days in the office, then in March, workers will come to the office to work on Monday, Tuesday, and Thursday. The company had previously offered two weeks of remote work per year but added two more weeks to give вЂњmore opportunity to travel, be closer to your loved ones, or simply shake up your routines,вЂќ CookвЂ™s memo said. First reported by The Information, employees learned of the news Thursday via an internal memo from CEO Tim Cook. Apple employees will return to offices starting February 1st as part of a hybrid work pilot and will be able to work remotely for four weeks a year.